Business’ Dirty Little Word 

Everyone wants to do it. Everyone wants to be it. And, so everyone uses it. Ad nauseum. They place it in front of other words to make what they do or sell, or how they think, sound smarter. They get confused or defensive when someone else uses it in a different context or in a different discipline. There are any number of levels to play it. From the executive suites to the people on the front lines.

The word is “strategy” or “strategic”.

So, let’s assume that everyone is.

How do you think, what do you do or what do you make that sets you apart?

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