Managing for Collective Creativity

collective-creativity

Having spent my career working in creative industries from film and TV to marketing, I’m always interested in learning new ways to maximize the creativity in a team. This has become critical, not only in creative industries, but also in business at large. Collaboration is top of mind for CEOs as a need and skill set to drive innovation, and creativity is at the heart of collaboration.

Harvard professor Linda Hill, co-author of “Collective Genius,” has studied some of the world’s most creative companies. In this TED Talk, she shares a framework for how to harness a team’s creativity. This is an old favorite TED Talk that I thought I’d share with you today. Enjoy.

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