David Fossas has spent his career at the intersection of media, technology and creative businesses, engaging a variety of audiences from consumers to professionals. David had the benefit of starting his career working for one of the toughest people in Hollywood. The first thing he taught David was to just “Figure it out!” So, David has been doing that ever since. And, in the process, David has partnered to drive innovation across early stage companies to Fortune 500 brands, bringing a mix of corporate strategy, marketing and design thinking disciplines to problem solving.
From 2011 to 2016, David held various leadership positions at W2O Group, a high growth communications innovation firm. As a senior consultant, David played a critical role in developing and implementing the social business strategy and transformation roadmap for Verizon, a Fortune 20 company, including strategic planning and product management for a big data, social intelligence platform that later became the foundation for W2O’s first SaaS product. Later, David created the Strategy and Planning team, expanding W2O’s services into brand positioning and messaging, audience segmentation, go-to-market strategy and creative insights to support integrated marketing programs for clients. During David’s tenure, he directly contributed to over 25% of W2O’s top-line growth, expanding from $47.5 million to $95 million in revenue.
David has an entrepreneurial background identifying market opportunities and launching strategic initiatives. He led Network Development at Big Fuel Communications – a social media marketing agency – where he launched three new business offerings that played a key role in building Big Fuel’s enterprise value and, ultimately, in its acquisition by Publicis Groupe in 2011. Later, David became Director, Distribution where he executed successful marketing programs for General Motors (Chevrolet, Cadillac, Buick, GMC), McDonald’s and Colgate Palmolive (Softsoap).
Prior to Big Fuel, David was Manager, Business Development and Strategic Planning at Intrepid Pictures – an independent film finance and production startup. He led the acquisition and adaptation of the “Skeleton Creek” and “Thirteen Days to Midnight” books, assisted in the development and packaging of “The Cold Light of Day”, co-financed and distributed by Summit Entertainment/Lions Gate, and developed the business plan for Intrepid’s “Intrepid II” fund.
David began his career at International Creative Management and Endeavor Agency (now WME Entertainment) on teams representing award winning talent such as Guillermo del Toro, Robert Rodriguez, Baz Luhrmann, Danny Boyle and Janusz Kaminski.
- Colgate Palmolive
- General Motors
- Hershey’s Franchise
- Hershey’s Kisses
- McDonalds (U.S. and Germany)
- Proctor & Gamble (U.S. and Latin America)